Pigsback.com is designed to make advertising fun, relevant and rewarding by creating a fun environment bringing members and products partners together.

As the Art Director, I oversaw the creative direction of multiple design teams in London, Canada and Ireland from the Dublin headquarters and was a key part of the team in the London and Canadian start-up.

I was at the helm of developing, designing and leading the brand to win mulitiple awards such as the Golden Spider Award for Best Shopping Website.

In parallel to the Pigsback brand, I had worked with all it's third party clients, creating new brand identities and online campaigns. The work and designs I had done for Send More Families for Avonmore was one such campaign to become a Winner at the All Ireland Marketing Awards.


  • Planning
  • UI/UX Design
  • Design
  • Branding
  • Art Direction
  • Quality Assurance

Project info

  • Client:Pigsback
  • Date:Jan 2010
  • Goal:Branding
  • Link: pigsback.com