Car Buyers Guide

Car Buyers Guide

Post recession, the Irish motor industry was injected with a new lease of life and people were buying cars again.

I was tasked to reinvent ourselves by creating a brand new website for CBG and modernise it's identity and brand. The first step was to re-examine our content, the old website and determine the key elements/data to keep, remove or expand upon.

I worked hand-in-hand with the CEO on a daily basis through every step of the briefing, planning and development plus designs for this new site. I had a 6 month window to completely redesign and restructure the whole business and it's business model.


  • Planning
  • Site Map / Storyboard
  • UI/UX Design
  • Designed All Major Sections
  • Project Management
  • Art Direction & Delegation
  • Quality Assurance

Project info

  • Date:Feb 2017
  • Goal:Relaunch
  • Link: