About Me

I am an experienced and multi award winning Art Director and UI/UX Designer, who has worked with most of the leading blue-chip brands in Ireland. I have 10+ years' senior level experience with the role of Art Director at two different companies.

As Art Director of Digital Motor Ltd. it owns and operates two of Ireland's biggest Irish online brands, Menupages.ie and Car Buyers Guide (cbg.ie).

I created and worked on all key projects making Car Buyers Guides become Ireland's quickest growing 'Used Cars' site in 2017. It is the top 2 used car focussed sites in Ireland.

I was responsible for the management of all design projects within the company including the management of my design department of 3 other designers.

Each project required my problem-solving skills and management experience for planning, fresh ideas/creative thinking, wireframing, prototyping to design, then implementation with our developers and afterwards I would run testing and finally launch.

In 2014, I was the key contributor and sole designer responsible for the launching of Menupages.co.uk into Northern Ireland with the new MenuCash feature as the key driver for its success.

Within my role in eumom.ie (Ogilvy), I managed and lead a handful of designers from all around the world and lead by example designing goal driven designs and creating successful communication strategies to all of eumom’s membership base of 280,000 parents and expectant mothers nationwide.

I turned eumom from an offline print focussed brand with physical products, into a successful online brand to become Ireland largest & leading mother and baby site in 2011, 2012 & 2013.

Previously within my role in Pigsback.com, I oversaw the creative direction of multiple design teams in London, Canada and Ireland from the Dublin headquarters and was a key part of the team in the London and Canadian start-up. In the Dublin office I was very much hands on all of the major projects, I managed & gave creative direction to a team of 5 multi-talented designers through various disciplines.

Contact Me
Professional Abilities & Skill development





Art Direction & Management




Development & Coding / Prototying



2012 and 2013
Best Family Website
Maternity & Infant Awards

Most Family Friendly Website
Maternity & Infant Awards

Winner at the All Ireland Marketing Awards
Send More Families campaign for Avonmore(Glanbia)

Best Shopping Website
Golden Spider Award


Awards & Achievements


Projects Done


Yrs Senior Experience


Cups of Tea

John McDonaldTechnology & Operations Director


The quality of Nguu's work was immediately obvious.

He is a very hard worker and will push himself beyond the call of duty to get every job that

he works on completed. He leads by example and can be relied upon to help others to reach their goals.

In his role as Art Director he oversaw the creative direction of multiple design teams in London, Canada and Ireland from our Dublin headquarthers.

During his time with us he has worked on projects for most of the leading blue chip brands in the country and portfolio of work is a testament to the variety of client projects that he has been a key contributor to.

Mark LawlorManaging Director

Independent Digital, News & Media

As Managing Director, I worked directly with Nguu on the design, production and development of a number of Independent Newspaper's online brands including www.independent.ie and


Nguu was pivotal in a number of original design projects for third party clients and a key member of the development team that has worked tirelessly on the evolution of Independent's own online properties.

His design work which was always original and clean was received exceptionally well by clients and indeed helped us win additional business in the course of our development work.

He is very focused and self motivated once a brief has been agreed, allowing him to stay focused on the task while at the same time working well with programmers and "non technical" people. A quality which we found very important when dealing with new clients.

Paul RobinsonManaging Director

SourceSkills Ltd

Nguu has consistently performed to the high standard required.

We moved Nguu out of mainstream production and into a research and development position to help in our strategy

building plans going forward.

During this time Nguu was presented with a number of challenges, all of which he achieved remarkable results in.

The fact that Nguu achieved these results with extremely vague schemas shows how much ability he has to perform at the highest levels.

Through my many years of management I have worked with a large number of very talented individuals and I would easily rank Nguu in the top 10 when it comes to skills and professional approach.

Nguu possesses a strong creative talent and contributed heavily to the design direction and development of many of our most successful projects. Always leading by example, he is highly respected and liked by all his co-workers and managers.

I personally have found it a pleasure to work with someone as professional as Nguu.

Karl SmythCreative Director


I've worked with Nguu several times on several projects, each with unusual and hard-to-overcome problems.

He's provided creative, practical solutions on each occasion

(and within budget and time-frame too!).

He's easy to work with, a no nonsense guy and doesn't make promises he can't keep.

James DohertyDirector

Piranha Bar

Nguu was a great inspiration to me!

He had a brilliant understanding of design principles which I learnt a lot from.

He was over-all a great guy to work with.







Invision / Marvel App














Asna / Basecamp / Teamwork